InfoCheck Point

Marketing Database Solutions Let marketing programs revolve around customers for a change! Does your current, online B2B marketing mix meet sales demands? Do you adopt a customer-centric approach to deliver targeted campaigns? Can you measure the effectiveness of your online campaigns? With Big Data offering new opportunities to know customers outside-in, B2B marketers need to leverage the power of data. Info Checkpoint helps in improving Marketing ROI: -Niche Data Segments – Connect with people who matter. -Our marketing database has niche data segments that go beyond titles, company names, industry sectors and geographic locations; it is also integrated with social media. -Advanced Search Application – Get in touch with people who want to buy from you. -You can select data groups relevant to your requirement through our online search application. It’s detailed, drill down features provides granularity of data and better results. -Salesforce CRM Integration> – Make your nurturing plan relevant. You can easily integrate your email database with one of the leading CRM applications, Salesforce.com. With integration of marketing automation and CRM you can implement coherent nurturing strategies and action plans. Give customers what they need and not what they want Stay in sync and increase Marketing ROI!