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Why is Vertical Rhythm an Important Typography Practice? You probably heard of the term Vertical Rhythm if you researched a little about typography on the web. It’s one of the most important practices when working with typography. I’ve used Vertical Rhythm on all my sites ever since I read about it. One day, it struck me that I haven’t had a clue why vertical rhythm was important. Two more questions quickly arose following that thought: “How does Vertical Rhythm improve the design of the site? What lessons can I draw from Vertical Rhythm so I can improve my design?” I decided to find out why. Here are my thoughts. Let’s begin the article with some context so we’re on the same page. What is Vertical Rhythm? Vertical Rhythm is a concept that originated from print typography (I think). In Vertical Rhythm, we try to keep vertical spaces between elements on a page consistent with each other. This is often done with the help of a baseline – A common denominator used to create the consistent spaces. In practice, we often visualize the baseline in print design by overlaying our page with a baseline grid as shown below... Reading it: https://zellwk.com/blog/why-vertical-rhythms/